The all-natural, upcycled hair care active for super-sleek, shiny & healthy hair
Made from upcycled pumpkin seeds, Pumpkin TONIQ™ is a zero waste haircare active that significantly enhances shine. It also delivers conditioning, smoothing, and frizz-taming benefits for sleek, healthy-looking hair.
HAIR SHINE | FRIZZ REDUCTION | CONDITIONING
IN A NUTSHELL
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Boosts hair shine by up to 20%
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Reduces frizz and smooths hair cuticles
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Improves wet combing and hair manageability
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Rich in amino acids; helps condition hair and
enhance its natural shine -
Promotes healthy hair and scalp with watersoluble vitamins and minerals like magnesium and zinc
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Made from locally sourced, upcycled pumpkin
seeds, rescued from an invisible side of food
production -
Can be used in a wide variety of leave-on and
rinse-off hair care applications
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INCI: Hydrolyzed Pumpkin Seedcake & Sodium Benzoate
Source: Pumpkin Seeds
Country of Origin: UK
HAIR SHINE STUDY: LEAVE-ON
An ex-vivo study evaluated the effect of 3% Pumpkin TONIQ™ on hair shine in a leave-on conditioning solution. Photos were taken using daylight as the only light source, and LAB measurements were recorded for. The study demonstrates enhanced luminosity and light reflection (shine) following a single application of Pumpkin TONIQ™.
BOOSTS HAIR
SHINE BY
+16%
(AVERAGE % CHANGE DARK BLONDE HAIR - DAYLIGHT)
BOOSTS HAIR
SHINE BY
+20%
(AVERAGE % CHANGE DARK BROWN HAIR - DAYLIGHT)
HALF-HEAD SALON STUDY: RINSE-OFF
Bleached Type 1B hair was was lightened and then washed. The hair was split into two sections for treatment; the left side was treated with a basic conditioner (Positive Control), while the right side received the same conditioner with 3% Pumpkin TONIQ™. The stylist reported that the right side was easier to brush, and improved wet combing. After rinsing and drying, the stylist noted that the right side felt silky and smooth.
“[My client’s] cuticles laid much flatter, and her hair looked shinier and healthier.”
STYLIST FEEDBACK
LEFT SIDE: POSITIVE CONTROL
RIGHT SIDE: POSITIVE CONTROL +
3% PUMPKIN TONIQ™
